Sales and business development can often feel like a necessary evil—especially for financial advisors, lawyers, consultants, and other high-level professionals who see themselves as experts first and salespeople last. But what if selling didn’t have to feel sleazy or selfish?
In this episode, I sit down with Mo Bunnell, founder and CEO of the Bunnell Idea Group and author of Give to Grow, to explore how generosity can be the key to winning work, not just doing it. Mo flips the script on traditional sales, showing how professionals can integrate business development into their practice without compromising their values.
We discuss:
✅ The flawed mindset that makes business development feel unnatural
✅ Why relationship-building is not just ethical, but also the smartest business move
✅ How to “fall in love with your client’s problem” and speak their language
✅ The distinction between winning the work and doing the work—and why mastering both is essential
✅ The Give to Get strategy: how to offer value that builds trust and business
✅ Practical steps to transform your approach to client acquisition
If you’ve ever struggled with the idea of sales or worried about how to grow your business while staying true to your values, this conversation with Mo Bunnell will shift your perspective.
Connect with Mo Bunnell:
📘 Give to Grow - https://a.co/d/2bgsu4p
🌍 Bunnell Idea Group - https://bunnellideagroup.com/
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